When preparing to sell a property, it’s important to get as many potential buyers in the door as possible. The more potential buyers you have, the faster the property will sell. Before visiting a property, most buyers take a quick look online to see if a property is something they’d even be interested in pursuing any further. As a seller, the MLS listing is your best friend. Unfortunately, even some of the finest properties have stayed on the market far too long because they have been presented online with inadequate photographs. Deciding whether to take real estate photographs yourself or whether you should hire a luxury real estate photographer is an important component of preparing to sell your property.
The Importance of Online Real Estate Marketing
Most buyers will never schedule a viewing if they don’t like what they see online. It’s imperative that your property makes a good impression on the internet, and that starts with solid photos. For perceived efficiency and to save money, many sellers will take photographs themselves. However, many people may not realize the extra enhancements that real estate photographers have at their disposal. You may be missing a variety of opportunities by just snapping a few pics on your smartphone.
Visual Appeal
Due to their vast experience, professional real estate photographers know how to zero in on the elements of your property that will be most desirable to buyers. With a luxury property, it can be hard to choose from the highlights. Professional photographers present online potential buyers with a few snapshots of the very best parts of your property. You cannot overwhelm viewers with a million photographs, so photographers work together with you to identify which components of the property are most desirable.
Lighting and Angles
Professional photographers have sophisticated cameras, diffusers, extra lights, and other specialized equipment. They’re used to illuminating even the coziest of corners, making your property look bigger and fuller. Professional real estate photographers are also able to manipulate the camera to capture a wide angle, additionally enhancing the look of the room. By taking photographs with a regular camera, you run the risk of making your rooms look much smaller than they really are.
Viewings
The majority of potential buyers make a snap judgment about a property based on the first few photos they see online. With professional photos that highlight the finest assets of your luxury property, more buyers will be enticed to schedule viewings. Buyers are busy people; they don’t want to waste their time on a property they’re not completely intrigued with. Your photographs need to serve the purpose of inspiring potential buyers online to schedule a viewing ASAP.
Selling Price
Studies have shown that professional photographs tend to yield a higher selling price point. If the buyers are impressed from the get-go, they are likely to have a heightened view of the value of the real estate. Make sure that you start the cycle of your sales on the right foot–with value at the forefront. The last thing you want to do is to surprise potential buyers with a high listing price and poor-quality photos.
How Fast Will My Property Sell?
When deciding whether to hire a professional photographer or to DIY the photographs yourself, it’s important that you have all the facts. A professional photographer can inform you of your options and relay their past experiences in documenting luxury properties for other sellers. High Res Media can elevate your real estate marketing to the next level. Our luxury real estate photographers have extensive experience with documenting a variety of properties. We work to connect you with your perfect buyer!
To learn more about this or anything else contact us today.