Twilight Real Estate Photography
When it comes to marketing a home for sale, the photography is of utmost importance, and can have a significant impact upon the sale price and the time on market. As an article in Forbes magazine put it: “Imagine the photo shoots retailers and catalog companies do to showcase their products. Would they release a catalog with photos of stained living room furniture or with improper lighting? Of course not — and neither should a seller. A home is a product for sale, just like any other, and should be marketed as such.”
Daytime real estate photography is very good, but twilight real estate photography, with its strong colors and great lighting, is going to stand out a whole lot more when competing against other homes in the same area.
A daytime residential photography shoot can work very well on a bright, sunny day, especially homes with incredible views or strong exterior colors that look great when the sun is hitting them. However, most homes can benefit from a twilight real estate photography shoot. The glow of the lights inside the home, the absence of shadows from the sun, and of course a stunning cobalt blue sky all combine to create a visually appealing image.
Twilight photography shoots can also make a property stand out among all of the other properties for sale in the area, especially in places where daytime shoots are the norm. If you are searching through 100’s of listings and see one all lit up, with a beautiful cobalt blue sky behind it, you are more likely to click on it and view the property.
Can a twilight photography shoot help you sell faster?
One real estate brokerage in Sydney, Australia compared the results from a professional residential photography daytime shoot with a twilight photography shoot, and found that the twilight photography shoot had a very positive impact:
“This house was tracking at about 1,000 views in one week with about 10 call-ins. Then we changed the photo the next week (nothing else) to a twilight shot. Guess what? Where views normally drop off (because it is considered a stale listing after 1 week), they picked up by approximately 50% to 1,500 views and 15 call-ins in a week when inquiries traditionally drop off.”
That’s a lot more people looking at the property listing online, and a lot more people contacting the real estate agent who was selling the property!
Marketing real estate listings in a highly competitive market is not an easy task. More often than not, it is necessary to pull out all the stops and go the extra mile. Well executed twilight real estate photography may very well be one of the tools which will set you and your listing apart.