Aerial Photos for Real EstateÂ
You’re scrolling through the real estate listings, looking for a property that catches your eye. And you’re not the only one who does this: 86 percent of respondents to a 2017 National Association of REALTORS® survey said they used the Internet when searching for homes to buy. But what makes an online listing really stand out?
Great photography really helps. Sharp, crisp images that show all aspects of a property can attract interest and encourage potential buyers to look more closely. Drone and aerial photography accomplish these goals and give viewers a unique perspective on a beautiful property.
What Is Aerial Photography?
An aerial image is one taken from an elevated vantage point, giving a literal bird’s eye view of the home and property. Years ago, there was only one way to get good aerial images, and that was to hire pilots who had a private aircraft and could take a professional photographer into the sky to capture overhead shots. As you can imagine, this was not a cheap endeavor, and few real estate agents even considered it for their listings. Today you’ve got affordable alternatives!
The most economical option is low altitude aerial real estate photography. Customized camera systems mounted onto a telescoping mast or tower. These systems range from 25 – 60 feet high in elevation. The smaller 25’ systems are portable and can be maneuvered easily while the 60’ systems are truck mounted, requiring road access. There is no need for FAA approval so low altitude aerial photography and video are perfect for areas in no-fly zones. Additionally, the stability of these systems allows for long exposure requirements such as capturing stunning twilight images at higher elevations.
Secondly drone aerial photography is another affordable option. Professionally configured drones that are equipped with high-res cameras can be flown via remote control by a drone pilot to capture aerial photos AND video that can do much to show previously impossible angles of any property. Drones can fly up-to 400 feet high, getting you the closest viewpoint to a helicopter.
Low altitude and drone technology make adding aerial images and video to a listing much more realistic for most real estate agents.
How Can Aerial Photography Help Your Listing Stand Out?
While many agents report that they are using or considering the use of drones to capture images, professional aerial photos and video are still new enough to get people to take a second look. With the addition of an overhead view, potential buyers get a more complete picture of a property by flying a drone over an area.
Plus, despite the fact that the technology exists to produce excellent aerial video footage of a property, the majority of agents aren’t using video. Buyers like video because it’s more authentic; it’s harder to hide a flaw in a home by strategically cropping or lighting a still image. Traditional marketers are getting passed by the real estate agents using new techniques like comprehensive aerial video.
Aerial photos and videos are also easy to share with others, especially via social media. According to a report by the marketing experts at HubSpot, 80 percent of marketers use visual assets in their social media marketing. Video is the most popular and growing social media asset, surpassing blogging.
What Additional Advantages Does Drone Technology Have?
For showcasing bigger properties, there’s no better way than using drones to take images and video. You can better convey the size of a bigger lot as well as highlight features like pools, patios, decks and outbuildings with this service.
You can also show the surrounding area, including the neighborhood. What better way to get your potential buyers to imagine themselves living in a home than by showing the route their kids will take to walk to school, how close the nearby park or hiking trails are and what businesses can be reached by foot. These surrounding features can do a lot to help sell a property.
Aerial images can also show details that would be impossible to see any other way, like the condition of the roof or how cohesive the landscaping is throughout the property.
How Can You Find the Best Photography Professional?
Although drones are less expensive than ever before, you still need a professional drone pilot to capture the best possible images. To enhance stability, a professional quality drone will be a bit larger and better able to support high quality cameras capable of high resolution 4K video. Professional drone operators also know what Federal Aviation Administration (FAA) rules they need to follow to avoid fines when flying.
High Res Media uses not only drones, but high tripods and masts to capture the best and most compelling aerial real estate photography and video that will help you attract buyers. We work with premier real estate agents and brokerages who trust us to produce top-notch photography.From taking the video and images to editing, we handle everything!
Call us today at (855) 460-3456 to talk with us about your real estate property promotion needs.