Is your home sitting on the market longer than expected? Not getting enough showings? Are you thinking of reducing the asking price? Before you even consider a price reduction, ask yourself if you are doing everything you can to market your home well. Here are 4 vital areas you should focus on.
- How do your photos look? Great photos are key to home selling so don’t skimp here. You want photos that are going to blow people way. If you DIY’d or went with the “budget-pros” consider bringing in the professionals pronto! An architectural real estate photography specialist like High Res Media knows how important great real estate photography is. Consider booking an evening twilight real estate photo shoot to capture either sunset or cobalt blue skies. Having sensational photos is one of the most important parts of real estate marketing.
- What about a virtual or video tour? Offering the public additional online enhancements such as a real estate virtual tour or luxury real estate video tour of a home can give potential home buyers extra information about a home. 3D virtual tours are more popular than ever now. A potential home buyer can virtually walk-thru your home in 3D virtual reality to get a sense of room sizes and the layout of a floor-plan that is incredible! Enhance the experience with VR goggles for a truly immersive experience delivered in 4K!
- Do you have a website for the home? Presentation is everything! Single property websites feature only your listing, keeping a potential home buyers’ interest much longer and if done properly, will wow them into scheduling an in-person showing! Single property websites are designed so that the most important information is displayed front and center. Maximize your digital efforts with a photo gallery, video and/or virtual tour, and leave them with something to remember you by, a downloadable e-flyer!
- What are buyers leaving with after an in-person visit? Send off potential home buyers with a beautiful real estate marketing brochure or flyer. After buyers have spent the day looking at a bunch of homes, the memories will start to fade but your brochure will be conveniently in their hand. Real estate brochure printing is smart marketing, especially when it comes to reaching not so internet savvy buyers.
Quality marketing is essential when advertising to today’s home buyer. In addition to the main items above think about doing a direct mail campaign. ExpressCopy is an easy all-in-one solution. Is the home vacant or sparsely furnished? If your budget allows, hire a home stager who can furnish the space with rented furniture or utilize virtual staging, a high-tech alternative way to help buyers see how a vacant home would look furnished. Lastly, in addition to the features, you want to be sure your listing talks about all the benefits of the home such as proximity to restaurants, shopping areas, parks and schools.
To learn more about residential real estate photography or anything else contact us today.